Strategic BluePrinting

Strategic BluePrinting from Apple Box Studios is a marketing and communications planning service offered to companies seeking a comprehensive and informed understanding of its marketplace reality. BluePrinting is a consulting-based service that offers situational analysis and action planning for mid-size companies with limited marketing budgets.

BluePrinting allows companies to quickly and confidently move from strategy development to tactical solutions and execution in support of clear objectives. Built around highly-facilitated, highly-structured innovation sessions (group and individual interviews), BluePrinting strives to build a consensus among company stakeholders in the following areas:

• Audience segmentation and profiling
• Competition research and market positioning
• Touch point inventory and innovation
• Aesthetic benchmarking
• Brand definition and consensus

BluePrinting provides the following benefits:

• Helps to delineate and prioritize complex marketing decisions/issues/options
• Creates a strong consensus among company stakeholders
• Produces a clear roadmap from which to move forward in the form of a brand positioning platform and master marketing plan

BluePrinting is ideal for mid-size companies with the following challenges:

• Limited market research knowledge. Many companies market by trial-and-error without a solid foundation often leading to mixed results
• Companies unable to reach a consensus about marketing goals and solutions due to political, staffing or organizational issues
• Companies with limited budgets and/or limited staff or time looking for an objective, third-party opinion about subjective marketing decisions

BluePrinting is completely customized to each client’s specific needs and situation. Sessions and subsequent documentation are offered as a bundle or à la carte per the client’s needs. Estimates are provided on a time and materials basis pursuant to each client's customized solution.

Apple Box Studios, Inc. a Pittsburgh, Pennsylvania advertising agency specializing in branding and advertising, marketing strategy, creative writing, graphic design and video production. Step up and be noticed.

Apple Box Studios is a fully-insured Pittsburgh S-corporation.

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