Branding and Identity
What is a brand? Ask this question to ten different marketers and
you will hear ten different answers. Here is ours. Your brand is
a simple
value sought by your customers. Your brand is a singular idea that
gives your company the best chance of success with your largest audience.
Your brand is expressed consistently and passionately across every
possible marketing touch point you control. Your brand is instantly
recognized in a fleeting glance. Your brand is a first impression
living in the brain cells of your core audience. Your brand is flexible
enough to adapt to different audiences. Your brand is a road map
for the way forward. Your brand is the answer to all your business
questions. Your brand is a rallying point for your employees. Your
brand is the spiritual core of your business. Your brand is our business. |